The most brilliant re-branding campaign of a dance company of all time!

SkunkWorks Dance Blog photo courtesy of the Hong Kong Ballet

#SundayFundaySW The most colorful, humorous and energetic dance campaign ads for the coming season goes to the Hong Kong Ballet!

"Hong Kong has a perfect mix of traditional and modern, but ballet in Hong Kong is often seen as traditional. My goal was to make ballet relevant for the modern audience."

- Pum Lefebure, Co-Founder and Chief Creative Officer of Design Army (the design company behind the Hong Kong Ballet marketing campaign)

Enjoy watching their captivating video ad below, and read about the "why" behind this brilliant marketing feat in the article linked below!

Article Link: https://www.adweek.com/creativity/how-hong-kong-ballet-created-glorious-dance-ads-as-charming-as-they-are-impressive/

Do you think this re-branding marketing campaign is effective? What are some ideas of how you would market traditional dance companies to be seen as more in the "now"? We want to hear from you!

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